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Chinese luxury shopping behaviour : ウィキペディア英語版
Chinese luxury shopping behaviour

This issue contributes to Chinese luxury shopping behaviour regarded to the basic aspects of luxury industry. This work offers further information about the history of fashion and luxury goods market in different part of the continent focusing more on Chinese market. We can get closer to this field of social aspect highlighting Chinese middle class luxury shopping behaviour and gain more information from the field of luxuries.
==Luxury goods and luxury market==

The term luxury comes from the Latin ´luxuria´, which means the ´extras of life´.〔Zhan, L. (2012). Understanding luxury consumption in China: Consumer perceptions of best-known brands. Journal of business research: JBR, Elsevier, ISSN 0148-2963, ZDB-ID 1897731. - Vol. 65.2012, 10, p. 1452-1460 () Available at:http://homepage.fudan.edu.cn/heyanqun/files/2013/12/JBR.pdf〕 The concept of luxury goods refers to have expensive, exclusive goods. Those goods often enjoy high brand perceived quality, and are characterised by high price, superb quality, aesthetic design, heritage, reputation, exclusivity, desirability, personality. Luxuries are objects that provide positional status in society.

抄文引用元・出典: フリー百科事典『 ウィキペディア(Wikipedia)
ウィキペディアで「Chinese luxury shopping behaviour」の詳細全文を読む



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